No Idea Who You Are...so Take That!

Just reading through BBC.com, there is a search box in the upper left corner and under it, Yahho!-style, are some "other things blokes are searching for," or some such British ninnery. Apparently, folks in the UK are using the BBC sute to search for "scooby doo," "you and yours," and "robbie williams."

Intrigued, I followed up. Here's the profile: http://www.bbc.co.uk/music/artist/vrzf/

Why would paparazzi want to follow this guy? And, has he had the craziest life of random events mixed with zero accomplishments? Finally, why are Britons searching for information about this person in such large numbers--I mean, how great can you be if your former bandmates replaced you on tour with a hologram?